sales and Marketing officer will handle all four areas which are important for the hotel's competitiveness in the sector and increase its income. 1. Brand Advertising/Marketing – developing marketing strategies and plans, liaising with advertising agencies, developing media schedules and execution of marketing campaigns. 2. PR and Communications – content creation, managing social media channels, coordinating with media for editorial coverage, cultivating relationships with key opinion leaders and influencers, handling crisis communications. 3. E-commerce – developing and executing online marketing/advertising plans, managing website, driving online bookings and promotions, working closely with digital marketing agency. 4. Activations and Events – developing activities and events to showcase the property and all its services, successfully planning and executing events, managing guest lists.